Posted by Philip Bulley | Filed under Portfolio
I’ve just completed a new site to promote Cocktails at TGI Friday’s. The idea is to let customers experience the essence of their cocktails, rather than simply reading a tabular listing of thumbnails & text.
It centres around the concept of a “Dream River” where emotionally-linked items float across the screen. Clicking an item will have the site suggest a cocktail that pairs with the associated emotion. The main challenge with this was to animate the river – complete with mouse interactivity – as organically as possible.
Overall I’m pretty pleased with the result, full of tantalizing visuals, but I feel a unique soundscape for each cocktail would have been the cherry on the cake. Sadly, budgets rarely cover everything under the sun :(